The rapid viral momentum of the “99 Faces of Occupy Wall St.” portrait series has been fascinating to watch.
It was propelled by being run with background articles in the The Washington Post, The Huffington Post, The New York Times Lens Blog (one of the most respected photography presentations), and many others driving tens of thousands of daily unique visitors to the website. It all happened in less than two weeks, here’s a summary:
The site went live late on a Wednesday and posted I to my blog, Facebook, and Twitter account (@augustbradley). That Thursday and Friday most of the Occupy movement blogs, twitter accounts, and digital publications were posting it including a home page post on AdBusters, the media publication that inspired the occupy movement in the first place. That sent a big spike in traffic and hundreds of Twittter tweets and Facebook posts.
The following Monday The Washington Post and New York Times both expressed interest in working it into their online publication schedules. Then the next morning the police raided and evicted the OWS camp and the story hit a new level of urgency and interest.
The Washington Post ran it on their Arts & Culture blog immediately, pulling comments from my project description and from my blog post into their article (The Washington Post “Arts” Story). The New York Times Lens Blog, one of the most influential and widely followed photography blogs, called asking for images re-sized to their specs within three hours, and they did a twenty minute interview for their article which ran the next morning (NY Times “Lens” Gallery Story).
This led to discussions about the series on Slate, The New Yorker, and many others.
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