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Posts Tagged ‘film set’

1

THE Key Camera Feature for Photography in a Motion World

Gear,Production

With the world headed toward cross-platform advertising (i.e., digital + print + broadcast + digital + digital), any investment in marketing artwork will soon require both still images and motion pieces from the same production.

Clients will be doing fewer and fewer still-only photo shoots, or just shooting 30 second spots on their own. Now they will need a range of creative material for the increasing range of marketing channels.

Increasingly these distribution channels for the artwork will be digital. And digital channels crave both still and moving images, often together, but certainly each in various contexts.

The most valuable resource on a shoot is time. There’s never enough of it. And now doing two things (stills and motion) in the production, time just got even more scarce.

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3

My HDSLR Rig for TV Commercials

Gear

In the past year, TV commercials and short branded films have taken over the commercial side of my business (after years of advertising photography, aside from the book and exhibition work) — which is great, I love creating motion content.

I work with whichever camera is most appropriate for the job, ranging from Red MX cameras to vintage low tech options such as Super 8 film. Sometimes an HDSLR is the right combination of look, economics, weight, light sensitivity, and workflow. This has been the case on a series of commercials I’ve been shooting for ABC Family.

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