I met today with Anthony Franco, a top-tier celebrity stylist who up until a few years ago had his own designer label with collections at Fashion Week every season.
His collections were fantastic, but the demand for him as a celebrity and entertainment industry stylist exploded and he went in that direction — working for a roster of A-list stars that reads like a who’s who of Hollywood, and styling for studio films like “Catch Me If You Can”, “Star Trek”, “X-Men” and many more. He has also worked in the music industry as the stylist to artists ranging from Christina Aguilera to Outkast to the Pussycat Dolls to Leona Lewis and “Panic! at the Disco” — quite a range.
This year Anthony Franco is back with a new collection, and it’s extraordinary. I was at the runway show and it just floored the crowd. He called a few days later and said let’s shoot; I said absolutely. We’re planning on doing a short style-film and a small collection of dramatic images. Hoping to shoot in December, starting on pre-production today with the first priorities being concept development and location scouting.
This is also perfect because as part of Anthony’s sponsorship with the brand Cotton (you know the “fabric of our lives” campaign), he and Cotton have been doing an extensive series on the creation and business around launching Anthony’s new line. You can see the series at this link, it’s called “Behind the Line with Anthony Franco“. It’s a detailed behind the scenes look at a fashion designer.
So this will also be a great opportunity for us to document the production process on this blog from the perspective of photography and commercial filmmaking.
Anthony and I have worked on two shoots previously, and they were both huge successes. Both were for the original chapter of the “Hasselblad Masters Book”, including the book’s cover image. One of them was the series called “My Dark Little Room” with the men. He styled all the images for my chapter in the book except for the collection with the circus theme, which was done by Louis Verdad (another amazing designer) who incidentally introduced me to Anthony. So it’s like a tight-knit family.
Here is some of the previous work I have done with Anthony (click to view larger):
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Amazing, can’t wait to see them. Styling is one area where I’m a total retard, would love to find out more about this at the very sharpest end.
wondeful information August and a true look behind the scenes which showed me two talented people coming together and are able to get a series of great ART works .
Big compliments to Anthony and you and thnkx for sharing this info how this stories are coming to life
cheers peter
I have followed Anthony for a while and just discovered you and the two of you are absolutely amazing artist. Can’t wait to see
More of your collaborations, ice become a huge fan
[...] My team and I are getting ramped up for the shoot with designer Anthony Franco that I posted about previously. [...]
[...] shot the Anthony Franco short fashion film over three days in late January and we’re deep in post production now. Needed three days [...]