The killer app for new video cameras is low light performance and high ISO capability.
Budgets are collapsing for advertising. They have been minimal for a long time in music videos, documentaries, and short films. Feature film production is dividing into studio mega-blockbuster special-effects spectacles on one side, and low budget character-driven films on the other — the middle is vanishing.
Working on a low budget film or video means finding ways to reduce shoot days and get more done in less time. Every hour or day of production time is burning money. One of the most time consuming parts of prepping a set is typically lighting, particularly if there are more than one setups with multiple lighting transitions. The ability to use small low-powered lighting, often mixed with ambient light, is among the most effective strategies for delivering on a tight budget.
Furthermore, the ability to operate with small, lightweight lighting setups will open up high quality video production to an entirely new category of clients who never could have afforded 30 second spots in the previous environment, but need content for their website and can afford an efficient, cost effective production to create their branded content. Higher ISO, lower light shooting is helps make such productions possible.
The New Canon 1D Mark IV takes low light capabilities another two stops beyond the previous champ, the Canon 5D Mark II on which iso 6400 has been very usable. Filmmakers have been willing to put up with the HDSLR’s limitations to get this low light capability at a low price.
On the higher end, Red’s new Mysterium-X sensor is getting rave reviews at boundary-pushing ISO levels by testers like OffHollywood and experts reviewing the footage like Rodney Charters, DP for the tv show 24.
The Resolve blog recently reported on young filmmakers able to shoot a short or trailer for virtually no money using the low light capabilities of the new video cameras, which they are then using to raise money through professional channels for the full feature.
And of course, even when budget is not holding you back, low light capabilities allow for shots that cannot be lit with HMI’s, like the image here of Leonardo DiCaprio lit by a match for Director David Fincher shot on the Red One camera with Mysterium-X at ISO 2000.
Related posts:



I think that August is very generous in sharing this important information with fellow film producers. His creativeness is certainly matched by his good spirit.
[...] my thoughts on the importance of low light performance, but adding the additional insight that the increasing [...]
I can’t even begin to tell you how I admire your work!
I would go as far to say… Cutting my left hand pinky finger to work with you would be an honor,
I don’t really use it much anyway
Of course that’s a joke!
But not the rest of my post.
Cheers
Thanks Fred and Darryl !
Wow this is a great resource.. I’m enjoying it.. good article