We recently shot campaign images for the LOUVER label by fashion designer Louis Verdad. Louis and I have been working together on campaign images for years, as well as on creative projects beyond the seasonal lines. It’s always great to get in the studio when he has a new collection.
My team and I painted the set a blueish-green and splattered a deeper, bluer shade of paint over top to give it some texture and a worn, messy look while maintaining a vibrant graphic quality. The color went beautifully with the Fall 2011 LOUVER designs — thin stripes of the same color were woven into some of the plaids.
Then we brought in some furniture with a rich golden yellow tone to liven-up the palette and give it a regal spin. The vibe felt reminiscent to me of the Hermitage museum and the city around it (St. Petersberg) where you see a place with an ornate decor and a grand history, but in a state of decay.
The floor is a painted hardwood, originally created for the previous shoot that I will elaborate on when that one is ready for release. The gold flourishes came from an elaborate wrought-iron mirror, an equally grand picture frame, and a chair with rich yellow upholstery and clear signs of wear.
Within this context, I wanted the models to portray a pride and nobility that the once newly decorative environment surely possessed in its prime, oblivious to the erosion of time.
Photos below. “Behind the scenes” media will be posted soon.
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nice .. lighting .