The new RED Epic Camera and Arri 18-80mm 2.6 lens that we were testing in my earlier post has now been rolled into production on our latest tv commercials. It’s a beautiful setup — detailed photos below. The lens is not only quicker for transitions (no lens changes), but also sharper than the...

Since the earlier post detailing the HDSLR rig we were using for the ABC Family commercials, my team has done several more tv commercials and along the way we have extensively refined the kit. The last setup was highly functional but a bit of a Frankenstein monster. The new rig is more compact, cleaner and...